Sustainability is More About Environmental Education than Certification

The Pacheco Family sees sustainability beyond certification protocols, but rather as a way to practice and strengthen environmental education. Mr. Jaime believes that before we talk about the adequacy of the properties, people need to understand how caring for nature is a part of everyday life and requires everyone’s involvement.
Attention must be paid to adequate sanitation, the collection and disposal of waste, and the community’s understanding of the whole process. Producers must be made aware of the legal aspects of sustainability to consider how it can add value to the product, as well as generate decent income. Sustainability is a possible and concrete way to connect people.
At Tapete Verde Farm, the family uses green manure and has reduced the use of agrochemicals as a way to contribute to soil health, consequently reducing greenhouse gas emissions.  

The coffee production in Sítio Tapete Verde (Tapete Verde Farm) from the Pacheco Family has been a part of the Project since 2021. It began through contact with Neide Peixoto, who presented the proposal to Jaime. Since then, the family allocates its production of specialty coffees to the Project.
For the Pacheco Family, the Project is of the utmost importance to valorize the work of small coffee producers. It opens the doors for contact with the global coffee value chain that would have otherwise been difficult to access.
Beyond adding value, the Project enables producers to have their work recognized, appreciated and their businesses
empowered.
The Pacheco Family’s inclusion is the materialization of their grandfather’s life’s work. Mr. Jaime’s dedication to coffee and his family were strengthened by the Project, which connected both his children and grandchildren to coffee.